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Digital signage SVP promoted to CRO

Toshiba America Business Solutions (TABS), which provides Ellumina-branded digital signage hardware, software and services, has promoted Larry White from senior vice-president (SVP) of sales for the Americas to chief revenue officer (CRO).

In his newly created position, White will be responsible for developing growth strategies, improving customer value through direct and indirect channels and achieving the company’s revenue objectives.

“Larry has consistently demonstrated the ability to lead his team to profitable growth in a challenging market,” says Scott Maccabe, the company’s president and CEO. “In this role, he will have the opportunity to leverage a more cohesive and integrated organization toward continued success.”

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