Montreal-based BroadSign International, which develops digital out-of-home (DOOH) advertising content management system (CMS) software, has hired Vince Banks as vice-president (VP) of programmatic sales operations.
Banks’ programmatic experience includes work for Kiosked, Sonobi, Major League Gaming and International Data Group (IDG). He joins BroadSign as its efforts are extending into the automation of media transactions to benefit content publishers, media buyers and ad agencies.
“I am excited to apply my knowledge to the DOOH industry,” he says. “BroadSign is a leader in this space and I am confident the company will make this process simple and effective for all players.”