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Digital signage drives shoppers to Cars 3 toys

Cineplex Digital Media (CDM) recently worked with Thinkway Toys and Toys R Us on an interactive digital signage campaign to promote merchandise tying in with the June 16, 2017, theatrical release of Disney and Pixar’s Cars 3.

CDM used its digital display network in 13 of Ivanhoé Cambridge’s shopping centres across Canada to encourage passersby to play games and receive coupons toward their purchase of Thinkway’s Cars 3 characters in Toys R Us stores and online.

Ivanhoé Cambridge selected CDM to install, operate, support and maintain interactive screens in a total of 21 of its malls last year, featuring a mix of advertising, wayfinding, store opening announcements, promotions and event listings.

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