A Signarama franchise in Edmonton owned by Colin and Michelle Reid has won a 2013 Consumer Choice Award, just as it is about to rebrand by rolling out a new corporate logo and tagline.

The awards are given out each year across Canada. All winners must to through a rigorous selection process conducted by a third-party research firm, based on opinions, perceptions and expectations conveyed through responses from thousands of consumers and businesses.

Edmonton Signarama’s award comes not only as it rebrands with the tagline, ‘The way to grow your business’ (logo pictured below), but also as it becomes an official sponsor of the Air Miles incentive program, allowing its customers to earn reward miles on their sign and graphics purchases.

“Our business is going through an exciting time,” says Colin (pictured above), “but the most gratifying part is the honour of being recognized by our customers. We are very appreciative of the award.”