What industry segments do you serve?
MCP: We do a lot of fleet wraps and signs for the energy and pipeline sectors, and we provide vehicle graphics for Red Deer County police and public works departments. Road signage is another big sector for us. We also serve the construction, restaurant, and retail industries, along with mom-and-pop shops and sole proprietorships. We offer a complete branding package—we’ll design your logo and fix you up with everything from business cards to apparel and signage to vehicle wraps.
We are also seeing a high demand for personal vehicle customization and power sports graphics.
Could you tell us more about what you do in the power sports space?
MCP: We have developed a range of custom graphics for ATVs, side-by-sides/UTVs, snowmobiles, and motocross bikes. We can design, print, and install at our facility, or ship the graphics directly to our clients. This year, we also introduced TNT Kits, an online store, for print-and-ship power sports graphics. That business has really taken off. We’ve already shipped our custom kits across North America and Europe.
My boss also owns Fire and Flood Emergency Services and they just took over the Rimby racetrack, so I expect that our racecar business will continue to thrive. We also provide graphics for several CAN-AM hobby drivers, and for CAN-AM rider Brad Johnson.
How active is your shop in the community?
MCP: As part of our outreach locally, our shop sponsors a few female power sports athletes, including two female motocross riders, an Enduro rider, and a sledder. It’s a great way for our shop to give back and to promote women’s participation in some of these events.
We also sponsor a male ATV rider and a bull rider who rode at this year’s Calgary Stampede. We sponsor graphics for the new Sylvan Lake Gulls Stadium and The Dome in Red Deer, and we recently donated a custom wrap design and install for a pickup truck being auctioned off at the Battle of Alberta Charity Golf Tournament by the Calgary Flames hockey team.
What percentage of your work is vehicle graphics work?
MCP: I would say that our business is roughly 70 per cent vehicle graphics. Vehicle graphics have grown to be a larger source of revenue for us over the years, and we continue to see it as a growth area for our future. We’re adding paint protection film (PPF) and tint services as well to ensure that our clients are covered with every service they might require. We have amazing vinyl capabilities and offer print design, colour change, gloss, matte, satin, brushed metal, chrome, carbon fibre, textured and even leather vinyl. The options are endless. We have an eye for designing graphics that stand out.