Keys to success
As mentioned, many special effects for graphics using inks, clears and/or additives can only be achieved through screenprinting. Merging these with other printing methods, however, means multiple effects can be combined for unique results.
In all cases, it is important to understand an individual printing effect’s limitations and how these will affect related processes (e.g. artwork, stencil making, finishing). It is also important to determine the cost, availability and minimum order quantities of the extra products needed, as these factors will play a role in pricing the final print for the customer.
Another key to success is to produce in-house promotional pieces first. These will allow the special effects to run through the design, printing and finishing departments, allowing any hiccups in the process to be identified and sorted out. When done right, the pieces can become samples for sales staff and customers, letting them know what special effects can be achieved, which in turn should lead to increased business and greater profits.
Laura Maybaum is a member of the Academy of Screen Printing Technology (ASPT) and a global segment manager for Nazdar, with responsibility for development of screenprinting inks for the graphics, specialty, industrial, container and membrane-switch printing markets. For more information, visit www.nazdar.com.
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