Kate Dunn has joined InfoTrends as director of the market research and consulting firm’s business development strategies (BDS) service. She will work with executives at print service providers (PSPs) and printing technology vendors.

Dunn began her career with Xerox, where she spent 15 years in a variety of sales and marketing roles. After serving as vice-president (VP) of marketing and sales for Choice Communications, she founded Digital Innovations Group, a consulting firm, and led it as CEO.

In her new role, Dunn will focus on strategy, marketing, lead generation activity and sales training programs for InfoTrends’ clients.

“Kate is an expert of helping organizations achieve marketing and sales objectives,” says Barb Pellow, group director at InfoTrends. “She is a valuable asset for our BDS team.”

InfoTrends serves the imaging, document, print production and digital media industries, including wide-format graphics.