Cineplex Inc. has agreed to sell its digital media division, Cineplex Digital Media (CDM), to U.S.-based Creative Realities, Inc. (CRI) for CAD $70 million in cash, subject to customary post-closing adjustments. The transaction transfers ownership of CDM—a key player in data-driven digital marketing and retail media networks—to CRI.

CDM designs and manages digital media solutions across five North American sectors: quick-service restaurants, financial services, retail, malls and real estate, and lottery. The company operates in more than 6,000 locations and manages 30,000 endpoints, with clients including Scotiabank, Royal Bank of Canada (RBC), AMC Theatres, and Tim Hortons. In 2024, CDM reported sales just under CAD $56 million and is tracking 25 per cent growth this year, with over 60 per cent recurring revenue.

CRI says the acquisition will double its company size, expand its North American presence, and strengthen its position in the fast-growing retail media and DOOH markets. CDM will operate as a wholly owned subsidiary of Creative Realities, with its leadership team expected to remain in place.