Canadian movie theatre operator Cineplex has completed its acquisition of EK3 Technologies in London, Ont., which consults on, designs, installs and manages some of the largest digital signage networks in North America.

EK3 serves such clients as Tim Hortons (pictured), McDonald’s, RBC Financial Group, Walmart, Target and BMO Financial Group. It will be renamed to operate as Cineplex Digital Networks, with Nick Prigioniero continuing to lead the business as president.

Cineplex’s in-house digital signage business, Cineplex Digital Media, operates networks in the company’s own cinemas, as well as for outside clients like Scotiabank, CIBC, SunTrust, Oxford Properties, Rogers, OnRoute and Brookfield Properties.

“We are pleased to welcome ‘Cineplex Digital Networks’ to the family,” says Ellis Jacob, president and CEO of Cineplex. “The combination of EK3’s proprietary technology, network management capabilities, creative services and merchandising expertise will be a great complement to our existing digital signage business.”