Posters

Yogurt takes OOH centre stage at Canadian fitness clubs

February 6, 2014

Montreal-based Zoom Media recently partnered with Havas Media to launch Danone’s Silhouette Greek yogurt, promoting the brand through its out-of-home (OOH) advertising network in fitness clubs across Canada. The campaign began on January 6 and ran until February 2,...

Ottawa digital signs flip for TV campaign

December 11, 2013

Montreal-based out-of-home (OOH) advertising firm Zoom Media Canada has ‘flipped’ its digital posters on their side in restaurant, bar and fitness club restrooms in Ottawa to mimic Bell Canada’s Fibe wireless TV service. Media Experts retained Zoom to promote...

H&M graphics dominate Montreal station

November 21, 2013

In August, fashion retailer H&M launched a ‘station domination’ out-of-home (OOH) advertising campaign at Montreal’s Jean-Drapeau Station to support the annual Osheaga Music and Arts Festival. The store chain partnered with Pattison Outdoor Advertising and Cogeco Metromedia to set...

Smart phone as sign? Newad zooms in on Nokia

November 7, 2013

Montreal-based out-of-home (OOH) advertising firm Newad has installed giant replicas of the Nokia Lumia 1020 smart phone across its restaurant, bar and campus networks in Vancouver and Montreal. Created in collaboration with ad agency MO:PR, the indoor ads are...

Zoom Media wins three awards in OOH Showdown

October 25, 2013

Montreal-based out-of-home (OOH) advertising firm Zoom Media won three awards at the AdClub OOH Showdown in Toronto on October 3, honouring its recent campaigns for the Quebec Subaru Dealers’ Association and the Yellow Pages Group. The Subaru marketing domination...

OMAC simplifies OOH planning

August 28, 2013

The Toronto-based Out-of-Home Marketing Association of Canada (OMAC) has introduced new resources to aid in the planning of out-of-home (OOH) advertising campaigns, including product guides, market overviews and interactive maps.

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Posters

New research confirms effectiveness of OOH ads

Yogurt takes OOH centre stage at Canadian fitness clubs

Ottawa digital signs flip for TV campaign

H&M graphics dominate Montreal station

Smart phone as sign? Newad zooms in on Nokia

Zoom Media wins three awards in OOH Showdown

OMAC simplifies OOH planning

2002 GMC C6500 with Lift Crane

Popular Articles

Read the Latest Issue

Posters

New research confirms effectiveness of OOH ads

Yogurt takes OOH centre stage at Canadian fitness clubs

Ottawa digital signs flip for TV campaign

H&M graphics dominate Montreal station

Smart phone as sign? Newad zooms in on Nokia

Zoom Media wins three awards in OOH Showdown

OMAC simplifies OOH planning

2002 GMC C6500 with Lift Crane

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