Digital billboards

Digital billboard’s video series highlights Toronto ice storm

January 23, 2014

On the heels of a major ice storm, out-of-home (OOH) advertising firm Pattison Outdoor has presented a new version of ‘#crazyweather,’ a Twitter-inspired video series for a digital billboard in downtown Toronto.

New digital billboards come to Montreal’s core

January 3, 2014

National out-of-home (OOH) advertising firm Pattison Outdoor recently unveiled four new 3 x 6-m (10 x 20-ft) dynamic billboards in Montreal, establishing what the company calls the only large-format digital network in the city’s downtown core.

OOH expert joins LED sign manufacturer

December 16, 2013

Watchfire Signs, which manufactures digital billboards and light-emitting diode (LED) signs for out-of-home (OOH) advertising, has hired Bob Klausmeier in a sales role to lead new business development initiatives in Canada and the U.S.

Casino augments reality with Toronto billboard

September 23, 2013

Fallsview Casino Resort in Niagara Falls, Ont., unveiled an interactive billboard in June near Toronto’s Yonge-Dundas Square, offering an ‘augmented reality’ (AR) experience for street-level passersby.

OMAC simplifies OOH planning

August 28, 2013

The Toronto-based Out-of-Home Marketing Association of Canada (OMAC) has introduced new resources to aid in the planning of out-of-home (OOH) advertising campaigns, including product guides, market overviews and interactive maps.

Billboards milk new dairy alliance campaign

July 10, 2013

OMD Vancouver, the agency of record (AOR) for the Strategic Milk Alliance, selected Pattison Outdoor Advertising as its new out-of-home (OOH) media partner. After their first billboards rolled out last month, a second campaign will follow in the fall.

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Digital billboards