Educational conference to showcase signs’ many benefits
August 29, 2013
In October, the fifth annual National Signage Research & Education Conference (NSERC) will discuss key benefits of signage, including economic impact, advertising value, brand repositioning, influencing consumers, community esthetics and wayfinding. The Signage Foundation has sponsored research on these topics for academic purposes, but the material is also intended to help sign companies improve their… Continue reading...