Marketing head pulls together print coating brands
April 2, 2014
Neschen, which produces coatings for digitally printable, self-adhesive sheet media for the out-of-home (OOH) advertising industry, has brought Lars Woltermann on board as its new head of corporate marketing. Woltermann’s experience as an advertising manager includes being tasked with positioning such premium brands as Nissan, Bayer, Land Rover and Sennheiser. He has also run his… Continue reading...