News

Consulting director to work with PSP execs

June 17, 2013

Kate Dunn has joined InfoTrends as director of the market research and consulting firm’s business development strategies (BDS) service. She will work with executives at print service providers (PSPs) and printing technology vendors. Dunn began her career with Xerox, where she spent 15 years in a variety of sales and marketing roles. After serving as… Continue reading...

Clorox cleans up with outdoor campaign

June 14, 2013

Clorox recently used a large-scale digital display overlooking Toronto’s Yonge-Dundas Square to promote its new Smart Tube spray bottle, working with billboard operator Titan Canada and Audience software from Capital Networks in Markham, Ont. Over a two-day campaign, Capital’s...

On Time, On Brand: The Multi-Site Activation Playbook

Amnesia hopes customers won’t forget OOH ads

June 13, 2013

Montreal-based out-of-home (OOH) advertising firm Zoom Media has announced a new partnership with the Amnesia retail group of 20 fashion stores in Quebec. The local division of Billabong International operates under both the Amnesia and Element brands.

Mobile devices increase OOH engagement with Canadians

June 13, 2013

New research finds a significant percentage of mobile phone subscribers in Canada have used their devices to interact with out-of-home (OOH) advertisements. The study’s findings will help marketers identify opportunities for further integration of their mobile and OOH campaigns....

New manager lights the way for LED screens

June 12, 2013

Edward Whitaker has been named general manager (GM) in North and South America for Lighthouse Technologies, which develops, manufactures and markets indoor and outdoor light-emitting diode-based (LED-based) video screens. Whitaker has more than 30 years’ experience in the LED...

Letters to Canadian cities tweeted on digital billboards

June 10, 2013

Pattison Onestop and Spacing Magazine recently launched Dear City Canada, a public-art project that will display tweets on out-of-home (OOH) advertising screens and digital billboards across the country throughout June, July and August.

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News

Consulting director to work with PSP execs

Clorox cleans up with outdoor campaign

On Time, On Brand: The Multi-Site Activation Playbook

Amnesia hopes customers won’t forget OOH ads

Mobile devices increase OOH engagement with Canadians

New manager lights the way for LED screens

Letters to Canadian cities tweeted on digital billboards

Graphtec Vinyl Cutter

Popular Articles

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News

Consulting director to work with PSP execs

Clorox cleans up with outdoor campaign

On Time, On Brand: The Multi-Site Activation Playbook

Amnesia hopes customers won’t forget OOH ads

Mobile devices increase OOH engagement with Canadians

New manager lights the way for LED screens

Letters to Canadian cities tweeted on digital billboards

Graphtec Vinyl Cutter

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