DPAA develops new standard for DOOH campaigns
October 31, 2013
The Digital Place-based Advertising Association (DPAA) has partnered with Montreal-based digital signage software developer BroadSign International to develop a new standard for interoperability across the digital signage sector. Dubbed the Digital Signage (DiSi) Standard, the project is intended to establish a common understanding of software platform capabilities across various digital signage network operators, system providers… Continue reading...