Transit ad brings Paris to Montreal
December 27, 2013
In a recent out-of-home (OOH) advertising campaign for Air France, a portion of Montreal’s Berri-Université du Québec à Montreal (Berri-UQAM) subway station was decorated to resemble the Palais Royal-Musée du Louvre station in Paris, France. Montreal-based marketing agency Bleublancrouge worked with Cogéco Métromédia, which manages the city’s transit advertising on behalf of the Société de… Continue reading...