Yogurt takes OOH centre stage at Canadian fitness clubs
February 6, 2014
Montreal-based Zoom Media recently partnered with Havas Media to launch Danone’s Silhouette Greek yogurt, promoting the brand through its out-of-home (OOH) advertising network in fitness clubs across Canada. The campaign began on January 6 and ran until February 2, timed for the season when gyms are at capacity with members following through on their New… Continue reading...