Mobile devices increase OOH engagement with Canadians
June 13, 2013
New research finds a significant percentage of mobile phone subscribers in Canada have used their devices to interact with out-of-home (OOH) advertisements. The study’s findings will help marketers identify opportunities for further integration of their mobile and OOH campaigns. ComScore’s MobiLens audience analytics survey collected data in March about the public’s interest in ‘mobile-enabled’ OOH… Continue reading...