Innovations

Variable message signage displays favourable market conditions

October 1, 2014

Variable message signs (VMSs) for roads, highways and airports have earned a ‘buyer power score’ of 3.8 out of five, according to market research organization IBISWorld, reflecting favourable market conditions, including a high level of competition.

OOH revenue trends upward

September 10, 2014

The Out-of-Home Marketing Association of Canada (OMAC) reports out-of-home (OOH) advertising revenue increased by 5.5 per cent during the first half of 2014 compared to the first six months of 2013, based on data from Nielsen.

Vancouver bus wraps offer free Wi-Fi when pigs fly

September 2, 2014

With a new campaign for Telus, Lamar Advertising of British Columbia has launched Vancouver’s first full wrap of a public bus to be enhanced with free Wi-Fi service for its passengers, allowing them to surf the Internet on their mobile devices while they commute.

Espanola Hospital puts digital signage in patients’ hands

August 21, 2014

Livewire Digital has deployed its eConcierge self-check-in kiosk and integrated digital signage technology in the triage area of a new emergency annex at Ontario’s Espanola Regional Hospital and Health Centre.

OOH network Connects with mobile advertising

August 15, 2014

Out-of-home (OOH) advertising firm Clear Channel Outdoor (CCO) has expanded its new Connect global interactive mobile ad platform with a rollout in Toronto. The platform allows advertisers to reach consumers through both OOH media and smartphones.

Sign industry shows greater-than-average growth

August 6, 2014

A new report conducted for the International Sign Association (ISA) by market research and analysis firms IHS and Vandiver and Associates anticipates growth in 2014 and 2015 for large-format printers, digital signage, wayfinding systems and electric signs.

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Innovations

Digital signage network to double in scope

Variable message signage displays favourable market conditions

OOH revenue trends upward

Vancouver bus wraps offer free Wi-Fi when pigs fly

Espanola Hospital puts digital signage in patients’ hands

OOH network Connects with mobile advertising

Sign industry shows greater-than-average growth

Summa DC4-SX refurbished Printer Cutter

Popular Articles

Read the Latest Issue

Innovations

Digital signage network to double in scope

Variable message signage displays favourable market conditions

OOH revenue trends upward

Vancouver bus wraps offer free Wi-Fi when pigs fly

Espanola Hospital puts digital signage in patients’ hands

OOH network Connects with mobile advertising

Sign industry shows greater-than-average growth

Summa DC4-SX refurbished Printer Cutter

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Popular Articles

Read the Latest Issue