Industry leaders optimistic heading into 2022

By Courtney Bachar COVID-19 continues to have an impact on the sign industry. As 2021 comes to an end and the country continues to emerge from the pandemic, Sign Media Canada spoke to sign shops and suppliers about the current state of the industry and what they are forecasting heading into 2022. Most say demand…

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The incredible resilience of OOH

By Casey Binkley No one can argue that as consumers took to their couches during the pandemic, things did not look good for Out-of-Home (OOH) advertising. However, consumers quickly adapted, finding enjoyment and a break from routine, in being outside. Once vaccines and summer arrived, streets began to fill up and feel livelier. In the…

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Helping clients choose the best vehicle wrap

Offering more design and finish options than a paint job, vinyl wrap is overtaking the market as the favoured medium for corporate advertising. In addition, vehicle wraps provide consumers with an affordable way to show off their personal brand, or simply change the colour of their vehicle.

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Selecting and developing exterior digital signs

The cost of digital signs has continued to drop in recent years, making them increasingly accessible to retailers and institutions, but they are still an enormous commitment in money and time to install and manage. Before developing a digital sign strategy, it is important to understand the return on investment (ROI).

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