Arena Board Advertising

The NHL has grown to 31 teams (32 by 2021), each of which is filling their boards with corporate logos and ads which speak to those in the stands, as well as the television audience. Although, it may not seem like much, but it adds up to a lot of wide-format printing.

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The Writing is on the Wall

With all the many brands and different messages bombarding one’s life, it is not surprising that people have learnt to tune out from the majority of them. However, one marketing medium that remains hard to ignore is channel letters (also known as built-up letters). This illuminated signage, used to display a brand name or logo on the side of a building, in a shopping mall, or at a trade show, continues to help companies stand out from the crowd and attract customers.

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The versatility of UV LED printers

When industry professionals exhibit ultraviolet (UV) light-emitting diode (LED) printers at trade shows or discuss the technology when leading an educational seminar, visitors often ask questions such as, ‘why are these so popular?’ or ‘why are people investing in this?’

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Audio visual meets digital signage

In the redefined world of unified communications and the Internet of Things (IoT), one development has become very clear: the lines between digital signage and audiovisual (AV) applications have blurred.

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The evolution of out-of-home media

Consumers are spending more and more time out of their homes working, shopping, and playing. According to the Outdoor Advertising Association of America (OAAA), as much as 70 per cent of their waking hours are spent away from home.

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Graphically imaged precast concrete

Precast imaging technology has been used for nearly 15 years in Europe and Asia because of its relatively low environmental impact, ease of use, and esthetic versatility. These characteristics, combined with the many advantages of precast concrete, have spurred interest in North America.

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How to launch a network

Signs sure are not what they used to be. People have been creating signs since the days of drawings on cave walls and, for many, many generations, this medium of information-sharing did not change much. The messages on signs throughout most of human history have been permanent, fixed, and static.

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Creating ‘faux’ neon signs

While neon illumination is still part of today’s sign industry, LEDs have largely replaced it, both for skeletal ‘script’ designs and inside channel letters. These so-called ‘faux’ neon applications have become increasingly popular because they better meet clients’ requirements in terms of energy consumption and safety.

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