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Keeping people safe in the new era of floor graphics

Floor graphics serve many purposes. They are impactful tools for branding and advertising; can transform a bare floor into a fun, colourful space for sports, entertainment, or decorative purposes; and can be highly effective for educational and wayfinding applications.

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Social media marketing strategies during COVID-19

With so many people working from home, there has been a surge in web traffic, and this has allowed businesses to re-evaluate their social media strategy, identify their brand’s foundation and voice, and better connect with customers using measurable efforts. Clearly, COVID-19 has changed just about everything, but change is not always a bad thing. So, what can a sign business do?

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Stepping up the digital signage game

As one enters clothing retail store Uniqlo Canada’s newly created third floor at Cadillac Fairview (CF) Toronto Eaton Centre, they are greeted by an array of dazzling lights that line the 8.5-m (28-ft) wide staircase, which makes an impressive, grand entryway for customers.

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Cleaning up: Keeping graphics hygienic without damage

It is always important to keep signs and graphics clean for esthetics and clarity of message, but COVID-19 (coronavirus) has made hygiene a priority. Hospitals, transport hubs, and contaminated sites are undertaking deep cleaning to prevent the spread of the virus, ensuring everything—handrails, doors, windows, ceilings, floors, furniture—is sterilized.

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How interactive DOOH campaigns are transforming the retail experience

Wearables are part of a rising technology class and are fundamentally altering the way people interact with machines and, at the same time, with one another. They are also creating new opportunities for companies in digital out-of-home (DOOH) and retail that are looking—and listening—for change.

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Tech Advances in OOH Advertising

Even though OOH was late in adapting to technological advances, it is quickly catching up. More brands are shifting their focus and budget from traditional media to OOH as this advertising medium is engaging, 100 per cent viewable, fraud free, and an effective addition to any media mix.

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Transforming the customer experience in quick-service restaurants with digital signage

One of the fastest-growing markets for digital signage is the quick-service restaurant (QSR) industry, where customer-facing dynamic menus, touch-screen kiosks, drive-thru boards, window displays, and infotainment screens can all communicate with back-office software for managing inventory, finances, scheduling, and labour, so as to enable on-the-fly updates and richer data collection.

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Improving Business Efficiencies: Achieving company growth with better communication and processes

What if communication and processes were looked at in the sense of attempting to achieve operational greatness? This means taking a proactive approach to make continual improvements within the company to have an advantage over competitors, but many business owners do not take the time to do this. However, by being proactive, it will not only assist with clear and effective communication from the top down and across all lines, but also help develop systems that enable employees to fix problems as soon as they arise.

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