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Digital Signage: Dynamic communications for food services

The food-service sector is a high-growth area for digital signage. Quick-service restaurants (QSRs), food courts, cafeterias, fast casual restaurants and dining halls have all been enhanced with digital menu boards, as well as screens in waiting and dining areas, lounges, self-ordering zones and play areas.

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Wayfinding: Best practices in retail

The term ‘wayfinding’ has come a long way since Kevin Lynch first used it in an architectural context in his 1960 book, The Image of the City, where he defined it as the consistent organization of sensory clues in the external environment.

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Wide-format Graphics: How 3-D printing is shaping up

With three-dimensional (3-D) printing processes, a new object is created synthetically through additive manufacturing. To accomplish this, a series of layers of a binding material are deposited via inkjet printheads allowing nearly any shape or size of product to be produced.

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Illumination: Market trends for LED signage and professional displays

The global market for the use of light-emitting diodes (LEDs) in signage and other professional displays is vast, as the application category covers a wide range of stationary and mobile (i.e. vehicle-based) signs and displays, including large outdoor video screens, scoreboards, etc.

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OOH Advertising: Innovation along the path to purchase

Recent studies show out-of-home (OOH) advertising outperforms other paid media in reaching Canadian consumers along their ‘path to purchase.’ And as the public becomes increasingly connected to their smartphones and related technologies, there is a growing opportunity for synergy between OOH and mobile media.

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Business Models: The franchising of sign shops

Over the past few years, many independent sign shop owners have reassessed their position in an ever-changing and highly competitive marketplace. If they are no longer able to clearly define their target market, name their direct competitors or position themselves strategically within the industry, especially, it may be time to revisit their approach.

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