The food-service sector is a high-growth area for digital signage. Quick-service restaurants (QSRs), food courts, cafeterias, fast casual restaurants and dining halls have all been enhanced with digital menu boards, as well as screens in waiting and dining areas, lounges, self-ordering zones and play areas.
The term ‘wayfinding’ has come a long way since Kevin Lynch first used it in an architectural context in his 1960 book, The Image of the City, where he defined it as the consistent organization of sensory clues in the external environment.
With three-dimensional (3-D) printing processes, a new object is created synthetically through additive manufacturing. To accomplish this, a series of layers of a binding material are deposited via inkjet printheads allowing nearly any shape or size of product to be produced.
The global market for the use of light-emitting diodes (LEDs) in signage and other professional displays is vast, as the application category covers a wide range of stationary and mobile (i.e. vehicle-based) signs and displays, including large outdoor video screens, scoreboards, etc.
Recent studies show out-of-home (OOH) advertising outperforms other paid media in reaching Canadian consumers along their ‘path to purchase.’ And as the public becomes increasingly connected to their smartphones and related technologies, there is a growing opportunity for synergy between OOH and mobile media.
Digital printing is a key part of nearly every area of the sign and graphics industry. Indeed, the management of large-format printers is considered one of the most important tasks for sign fabricators today, if they are to be successful.
Over the past few years, many independent sign shop owners have reassessed their position in an ever-changing and highly competitive marketplace. If they are no longer able to clearly define their target market, name their direct competitors or position themselves strategically within the industry, especially, it may be time to revisit their approach.