Transforming the customer experience in quick-service restaurants with digital signage

One of the fastest-growing markets for digital signage is the quick-service restaurant (QSR) industry, where customer-facing dynamic menus, touch-screen kiosks, drive-thru boards, window displays, and infotainment screens can all communicate with back-office software for managing inventory, finances, scheduling, and labour, so as to enable on-the-fly updates and richer data collection.

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Improving Business Efficiencies: Achieving company growth with better communication and processes

What if communication and processes were looked at in the sense of attempting to achieve operational greatness? This means taking a proactive approach to make continual improvements within the company to have an advantage over competitors, but many business owners do not take the time to do this. However, by being proactive, it will not only assist with clear and effective communication from the top down and across all lines, but also help develop systems that enable employees to fix problems as soon as they arise.

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Social Media 101: How businesses can use these platforms successfully

The sign industry has an undeniable advantage when it comes to social sharing as its projects appeal to the masses and deliver quintessential content—not to mention installation videos, before and after project visuals, and so much more. Social media marketing also provides businesses with quantifiable data that can help shape their marketing and advertising efforts through (mostly free) analytics and digital insights that are readily available on all social platforms.

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The role of dynamic signage in the airport information economy

Dynamic signage helps supply information that far exceeds the demand of the crowd. The size and brightness of the digital solutions allow passengers to gather necessary information from much greater distances, leaving hallways clear for others to move safely.

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Going beyond static wayfinding

Wayfinding has evolved quite dramatically with the overall adoption of digital signage and the evolution of inter-activity for an enhanced user experience. In turn, indoor mapping technologies have greatly advanced how wayfinding is affecting numerous verticals. Accessibility in daily life is crucial, and using digital signage for wayfinding has assisted many.

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Digital Printing: Dispelling five myths around the simplicity

Digital printing offers a number of advantages over technologies of the past. In fact, given the advancements in printing equipment and recent software and materials, one might think the life of a modern printing professional is fairly easy; though, this is not the case.

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Looking for CNC routers: tips and tricks

The decision to purchase a computer numerical control (CNC) router can be extremely difficult for some small to medium-sized businesses. On one end, this high-tech equipment offers a sign shop the ability to broaden its capabilities by reducing the time it takes to complete projects, and adapting to future production needs. On the other, companies have to weigh a number of factors when calculating the return on investment (ROI) to ensure it justifies the purchase.

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