It is crucial for media owners and brand marketers to reflect on the challenges, trends, and successes they experienced over the past year, to accurately plan and predict what is to come for the advertising industry.
Innovations in printer technology, inks, and software have enabled print service providers to address today’s market demands head-on, including the continuing rise of e-commerce and the macro trend towards personalization and customization.
By Courtney Bachar COVID-19 continues to have an impact on the sign industry. As 2021 comes to an end and the country continues to emerge from the pandemic, Sign Media Canada spoke to sign shops and suppliers about the current state of the industry and what they are forecasting heading into 2022. Most say demand…
By Casey Binkley No one can argue that as consumers took to their couches during the pandemic, things did not look good for Out-of-Home (OOH) advertising. However, consumers quickly adapted, finding enjoyment and a break from routine, in being outside. Once vaccines and summer arrived, streets began to fill up and feel livelier. In the…
Offering more design and finish options than a paint job, vinyl wrap is overtaking the market as the favoured medium for corporate advertising. In addition, vehicle wraps provide consumers with an affordable way to show off their personal brand, or simply change the colour of their vehicle.
The cost of digital signs has continued to drop in recent years, making them increasingly accessible to retailers and institutions, but they are still an enormous commitment in money and time to install and manage. Before developing a digital sign strategy, it is important to understand the return on investment (ROI).
Ongoing market changes and new developments in material science have forever changed the technology landscape. Many new avenues for revenue are surfacing as providers look to take advantage of innovations and leverage existing investments.
Streaming services comprised 45 per cent of non-linear ad views in the first half of this year, according to a FreeWheel report. Additionally, fueled by buyers seeking flexibility, programmatic also emerged as a main theme during this year’s upfronts.
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