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In-store signage vastly alters buying decisions: survey

 Inmar Intelligence has announced the findings from a recent survey that explored how in-store signage influences shoppers’ purchasing decisions. The survey found that 69 per cent of shoppers who saw an in-store advertisement browsed for the featured product and 61 per cent of those respondents purchased it as well.

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Go big or go home

A ton of intricate design work, detailed planning, and frequent correspondence went into the design, fabrication, and installation of the monster-sized DSV sign by Gregory Signs & Engraving Ltd., in Vaughan, Ont., which is celebrating its 40th year in business in 2021.

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