One of the most critical aspects of curating a positive in-store experience is choosing the right thermoplastic sign to draw customers in and, when inside, guide them with noticeable point-of-purchase and product displays.
Inmar Intelligence has announced the findings from a recent survey that explored how in-store signage influences shoppers’ purchasing decisions. The survey found that 69 per cent of shoppers who saw an in-store advertisement browsed for the featured product and 61 per cent of those respondents purchased it as well.
Today, there are growth opportunities in the vehicle graphics industry across the market spectrum. Although the commercial market is more mature and more concentrated, it continues to grow at a high single-digit rate.
Between lockdowns, shifts in consumer habits, and disrupted supply chains, quick-service restaurants (QSRs) and other businesses have had to make dramatic adjustments as to how they operate—and digital signage technology has played a huge role in enabling positive change.
City Image Signs was formed in 2015 through the purchase of an existing signage manufacturing outlet in Edmonton. Since the transition, the newly acquired 35-year-old signmaking company has revamped its operations and improved its capabilities to satisfy a growing customer base on a national level.
Konanz & Co., an Alberta-based graphics studio that specializes in traditionally hand-painted signs, was commissioned by telecommunications company Telus to create a sign for the latter’s office in downtown Edmonton.
A ton of intricate design work, detailed planning, and frequent correspondence went into the design, fabrication, and installation of the monster-sized DSV sign by Gregory Signs & Engraving Ltd., in Vaughan, Ont., which is celebrating its 40th year in business in 2021.
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