Wrapping a parade float
May 13, 2012
For Montreal’s 2011 Pride Parade, Toronto-Dominion (TD) Bank Financial Group turned to the Bob communications agency to design its float, combining the bank’s existing corporate branding with the parade’s new ‘3011: Odyssey of the Future’ theme. Groupe BO Concept (GBC), based in Anjou, Que., used a transit poster material to transform this unusual design into reality.