Digital Signage

Ontario casinos study digital signage

August 22, 2013

The results of a recent Ontario study of digital signage in casino environments, with regard to non-gaming sales and offers, showed the medium had a positive impact on food sales, but it was difficult to detect any measurable effect on loyalty program signups. Conducted by Ontario Lottery and Gaming (OLG), Intel, Toronto-based Research Strategy Group… Continue reading...

Digital signage races into Hyundai Canada dealerships

August 19, 2013

Hyundai Auto Canada has selected Charlottetown-based software developer ScreenScape Networks to provide content to its new digital signage network, which will include video displays in showrooms, service zones and waiting areas. “We’re constantly looking for ways to communicate more...

Digital signage case study: Solara360

August 8, 2013

Vancouver-based Solara360 recently saw the 12th franchisee sign up and install its digital signage technology, continuing the digital out-of-home (DOOH) advertising company’s upward trajectory since switching to a franchise business model. Dorn Beattie founded Solara360 eight years ago with...

Digital Signage: Advances in interactive wayfinding content

July 28, 2013

Wayfinding in large, multi-building facilities has undergone tremendous changes over the years. In the beginning, there were paper-based sign systems. When navigating a convention centre, for example, conference attendees would rely on printed maps and large posters to direct them to their meeting room.

Transit advertising goes digital in Edmonton

July 28, 2013

Pattison Outdoor Advertising is launching a digital signage network with the Edmonton Transit System (ETS), which they describe as similar to the Onestop network in Toronto Transit Commission (TTC) subway stations. The new network will span 10 key light-rail...

Global DOOH revenue grows, but decelerates

July 25, 2013

While worldwide digital out-of-home (DOOH) advertising revenue increased by 11.4 per cent last year, reaching $7.88 billion, the rate of growth decelerated sharply in the second half of 2012, according to a report from PQ Media. The media research...

Digital signage in Canadian malls showcases summer art

July 19, 2013

Pattison Onestop, which operates digital out-of-home (DOOH) networks across Canada, recently added summer arts programming for its digital signs in shopping centres, including photographic and collage works.

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Digital Signage

Ontario casinos study digital signage

Digital signage races into Hyundai Canada dealerships

Digital signage case study: Solara360

Digital Signage: Advances in interactive wayfinding content

Transit advertising goes digital in Edmonton

Global DOOH revenue grows, but decelerates

Digital signage in Canadian malls showcases summer art

Graphtec 48" plotter

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Digital Signage

Ontario casinos study digital signage

Digital signage races into Hyundai Canada dealerships

Digital signage case study: Solara360

Digital Signage: Advances in interactive wayfinding content

Transit advertising goes digital in Edmonton

Global DOOH revenue grows, but decelerates

Digital signage in Canadian malls showcases summer art

Graphtec 48" plotter

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