DOOH advertising

Poster prototypes unveiled for TTC advertising

December 12, 2011

Pattison Outdoor Advertising and Onestop Media Group have celebrated the beginning of their 12-year partnership with the Toronto Transit Commission (TTC) by unveiling life-size examples of new poster frames to be installed in subway stations. A ‘City in Transit’ launch event was held in November, marking the first month of Pattison’s contract to sell ads… Continue reading...

Digital signs raise the bar

October 24, 2011

Targeting young and affluent consumers in bars and nightclubs in major urban centres, Montreal-based Newad Indoor has added 700 liquid crystal displays (LCDs) to its out-of-home (OOH) advertising network, bringing its total deployment of digital signs to 1,300. The...

Bauer Hockey retailers score with digital signage

August 22, 2011

Ice hockey equipment manufacturer Bauer recently began using digital signage to deliver video content to its leading retail partners in Canada, the U.S. and Europe.

Digital signage helps capture mobile audience

July 25, 2011

Vancouver-based Powerwave Mobile Engagement, founded in 2010, has begun deploying a network of mobile phone-charging kiosks with built-in liquid crystal displays (LCDs) for digital signage purposes.

Canadian Tire rolls out interactive kiosk

July 11, 2011

A new digital kiosk at a Canadian Tire store in Mississauga, Ont., is helping customers search for and locate products, browse flyers, scan Quick Response (QR) codes and have instant promotions sent to their smart phones. Installed near the...

Digital signage lifts advertiser’s spirits

June 13, 2011

The Canadian Out-of-Home Digital Association/Association Canadienne de l’Affichage Numérique (CODACAN) has released a study crediting digital out-of-home (DOOH) advertising with lifting sales of Grant’s Scotch Whisky. CODACAN partnered in late 2010 with ad agency MacLaren Momentum and spirits importer...

Digital kiosk debuts at Pearson International

May 9, 2011

Clear Channel Outdoor Canada has unveiled a new interactive kiosk for advertising and wayfinding purposes at Terminal 1 of Toronto’s Pearson International Airport. The two-sided Digimax unit’s ad module features a pair of 2.6-m (103-in.) high-definition (HD) plasma displays...

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DOOH advertising

Poster prototypes unveiled for TTC advertising

Digital signs raise the bar

Bauer Hockey retailers score with digital signage

Digital signage helps capture mobile audience

Canadian Tire rolls out interactive kiosk

Digital signage lifts advertiser’s spirits

Digital kiosk debuts at Pearson International

ROLAND TrueVIS SG - 300 & MORE…

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DOOH advertising

Poster prototypes unveiled for TTC advertising

Digital signs raise the bar

Bauer Hockey retailers score with digital signage

Digital signage helps capture mobile audience

Canadian Tire rolls out interactive kiosk

Digital signage lifts advertiser’s spirits

Digital kiosk debuts at Pearson International

ROLAND TrueVIS SG - 300 & MORE…

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