DOOH advertising

Lessons for sustainable success

January 21, 2012

Digital signage has now achieved a certain critical mass, in terms of installed networks, refined technologies, supply chains and business processes, but its growth continues at a rapid rate.

Digital column promotes MMFA events

January 21, 2012

During the recent inauguration of an additional building for the Montreal Museum of Fine Arts (MMFA), locally based outdoor advertising agency Astral Out-of-Home unveiled a ‘digital column’ prototype, which will promote the museum’s programs.

Digital signage hits its Mark’s

January 9, 2012

Mark’s, a national clothing retailer, is currently working with AdFlow Networks, a software developer based in Burlington, Ont., to integrate new types of digital signage into its renovated stores. The Calgary-based apparel retail chain, a subsidiary of Canadian Tire,...

Digital signage goes 3-D, without glasses

December 22, 2011

Montreal-based software developer X2O Media has partnered with autostereoscopic visual display designer Exceptional 3D to develop an integrated content management system (CMS) for glasses-free three-dimensional (3-D) digital signage.

‘Magic mirror’ surprises Mississauga shoppers

December 22, 2011

Toronto-based ad agency DDB Canada recently configured a fitting room mirror in Mississauga, Ont., to display attractive firemen through a variation of ‘augmented reality’ technology. The out-of-home (OOH) advertising effort was part of the ‘Styled to Surprise’ campaign for Pennington’s, a women’s fashion retailer.

Poster prototypes unveiled for TTC advertising

December 12, 2011

Pattison Outdoor Advertising and Onestop Media Group have celebrated the beginning of their 12-year partnership with the Toronto Transit Commission (TTC) by unveiling life-size examples of new poster frames to be installed in subway stations. A ‘City in Transit’...

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DOOH advertising

Convergence in the DOOH market

Lessons for sustainable success

Digital column promotes MMFA events

Digital signage hits its Mark’s

Digital signage goes 3-D, without glasses

‘Magic mirror’ surprises Mississauga shoppers

Poster prototypes unveiled for TTC advertising

Mimaki JV33-130 Wide format inkjet printer

Popular Articles

Read the Latest Issue

DOOH advertising

Convergence in the DOOH market

Lessons for sustainable success

Digital column promotes MMFA events

Digital signage hits its Mark’s

Digital signage goes 3-D, without glasses

‘Magic mirror’ surprises Mississauga shoppers

Poster prototypes unveiled for TTC advertising

Mimaki JV33-130 Wide format inkjet printer

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