DOOH advertising

More digital billboards coming to Montreal

June 11, 2012

Astral Out-of-Home is expanding its network of digital billboards alongside Montreal-area highways, adding two new dynamically illuminated faces this month. The expansion will bring the local network to a total of 15 boards. “These additional billboards will give advertisers new opportunities in key areas, including the West Island, heading toward Montréal-Pierre Elliott Trudeau International Airport… Continue reading...

Mobile-enabled digital signage blitzes Couche-Tard

May 28, 2012

Rolling out a new digital signage and mobile broadcasting network in Couche-Tard and Mac’s convenience stores, iSign Media Solutions’ field technicians are now visiting 550 locations in Quebec to ensure they are up-to-date. Based in Richmond Hill, Ont., iSign...

Digital signage showcased at Canada 3.0

May 14, 2012

Some of the latest interactive display technologies were recently featured during the Canadian Digital Media Network’s (CDMN’s) fourth annual ‘Canada 3.0’ forum in Stratford, Ont., which connected businesses, academia and government to promote competitiveness and job creation.

Key ingredients for a successful DOOH campaign

May 13, 2012

In mid-February 2012, the TV ratings service provider Arbitron released data counting all viewers who had watched the Super Bowl football championship earlier that month outside of their homes—e.g. at bars and restaurants.

Canadian digital signage deployments win DSA Awards

April 23, 2012

Two Canadian projects were among the winners of this year’s Digital Screenmedia Association (DSA) Industry Excellence Awards, which honour digital signage, self-service kiosk and mobile technology deployments across all vertical market segments.

Outdoor ads offer enhanced content

April 14, 2012

Astral Out-of-Home has adopted near-field communication (NFC) technology for its ‘street furniture’ in Montreal and Toronto, allowing passersby to use their smart phones to interact with out-of-home (OOH) ads.

OMAC seeks ‘likes’ for world’s best OOH

April 9, 2012

The Out-of-Home Marketing Association of Canada (OMAC) is inviting the sign industry to vote for the best out-of-home (OOH) ads, choosing from a collection of award-winning contenders from around the world. OMAC is displaying the collection through its Facebook...

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DOOH advertising

More digital billboards coming to Montreal

Mobile-enabled digital signage blitzes Couche-Tard

Digital signage showcased at Canada 3.0

Key ingredients for a successful DOOH campaign

Canadian digital signage deployments win DSA Awards

Outdoor ads offer enhanced content

OMAC seeks ‘likes’ for world’s best OOH

Mimaki JV33-130 Wide format inkjet printer

Popular Articles

Read the Latest Issue

DOOH advertising

More digital billboards coming to Montreal

Mobile-enabled digital signage blitzes Couche-Tard

Digital signage showcased at Canada 3.0

Key ingredients for a successful DOOH campaign

Canadian digital signage deployments win DSA Awards

Outdoor ads offer enhanced content

OMAC seeks ‘likes’ for world’s best OOH

Mimaki JV33-130 Wide format inkjet printer

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Popular Articles

Read the Latest Issue