DOOH advertising

Marriage proposal succeeds via digital signage

August 27, 2012

On August 18, while visiting Montreal, Toronto’s Frank Bernardo used digital signs to very publicly pop the question to his girlfriend, Allison Copeland. “I wanted to do something unique,” he says, “and this was perfect. Not only was she surprised, but thankfully she said yes!” Bernardo purchased a 15-second commercial spot to run for the… Continue reading...

OOH mecca changes hands

August 27, 2012

Titan Canada has taken over management of the extensive array of multimedia out-of-home (OOH) advertising at 10 Dundas Street East, a high-visibility multipurpose complex overlooking Toronto’s Yonge-Dundas Square. Formerly known as Metropolis and Toronto Life Square (see Sign Media...

Newad enters New City Gas

July 23, 2012

Montreal-based out-of-home (OOH) advertising firm Newad has signed an exclusive agreement to manage indoor ads at New City Gas, a recently renovated historic facility in the city’s Griffintown district. The building opened in late May with a series of...

Digital columns to be deployed in Montreal

July 9, 2012

Astral Out-of-Home is installing a new network of 30 ‘digital columns’ in downtown Montreal, similar to those already seen in London, England, and San Francisco, Calif. A gradual rollout is expected to take place in mid-August. Each column will...

Canada Day makes a splash with water projections

July 9, 2012

To celebrate Canada Day across the country, Nissan Canada projected three-dimensional (3-D) ‘holographic’ images onto screens of water at four different shows in Vancouver, Toronto, Ottawa and Halifax on July 1.

Labatt launches beer with golf cart screens

June 25, 2012

Beer brewer Labatt recently launched a digital out-of-home (DOOH) advertising campaign to help introduce Michelob Ultra in Canada by targeting thirsty golfers through the screens in their carts. The campaign is running on Abcon Media’s network of Global Positioning...

More digital billboards coming to Montreal

June 11, 2012

Astral Out-of-Home is expanding its network of digital billboards alongside Montreal-area highways, adding two new dynamically illuminated faces this month. The expansion will bring the local network to a total of 15 boards. “These additional billboards will give advertisers...

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DOOH advertising

Marriage proposal succeeds via digital signage

OOH mecca changes hands

Newad enters New City Gas

Digital columns to be deployed in Montreal

Canada Day makes a splash with water projections

Labatt launches beer with golf cart screens

More digital billboards coming to Montreal

F450 Bucket Truck

Popular Articles

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DOOH advertising

Marriage proposal succeeds via digital signage

OOH mecca changes hands

Newad enters New City Gas

Digital columns to be deployed in Montreal

Canada Day makes a splash with water projections

Labatt launches beer with golf cart screens

More digital billboards coming to Montreal

F450 Bucket Truck

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