DOOH advertising

Fast growth seen in Canadian DOOH industry

January 16, 2013

The Out-of-Home Marketing Association of Canada (OMAC) reports its members have grown their digital out-of-home (DOOH) advertising inventory over the past 15 months from 3,700 to more than 6,800 screens. Astral Out-of-Home, Cogeco Metromedia, Newad, Pattison Outdoor and Zoom...

Digital signs invite commuters to solve murder mystery

January 7, 2013

From January 7 to March 1, 2013, digital signs in Toronto’s subway system will showcase an original murder mystery, which will play out in daily 30-second episodes. Commuters will be encouraged to follow the clues, solve the mystery and enter a contest.

Wide-format Printing: A growing market for lenticular displays

January 5, 2013

Three-dimensional (3-D) effects are in vogue these days, with advanced technology yielding a deluge of 3-D movies, TVs, video games and cameras. In keeping with this trend, many out-of-home (OOH) and point-of-purchase (POP) marketers are also trying to convey their messages in 3-D to better attract attention.

DSE 2013 introduces interactive technology program

January 4, 2013

The 2013 Digital Signage Expo (DSE) will include a new four-part interactive technology seminar program as part of its eight-track educational conference on February 26 to 28 at the Las Vegas Convention Center in Las Vegas, Nev.

More Canadian billboards convert to digital

December 28, 2012

Toronto-based CBS Outdoor Canada has announced a January 2013 launch for three digital billboards, all of which represent conversions of the company’s existing static boards, in Edmonton, Calgary and Toronto. With the announcement, the company follows the example of...

Franchisees bring digital signage to sports bars

December 14, 2012

Vancouver-based Solara360 has assisted its 12th franchisee in completing installation of its advertising-based digital signage system, which uses Keywest Technology’s MediaZone Pro media players and software.

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DOOH advertising

Canadians continue to excel in digital signage content and installations

Fast growth seen in Canadian DOOH industry

Digital signs invite commuters to solve murder mystery

Wide-format Printing: A growing market for lenticular displays

DSE 2013 introduces interactive technology program

More Canadian billboards convert to digital

Franchisees bring digital signage to sports bars

Channel letter bending machine

Popular Articles

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DOOH advertising

Canadians continue to excel in digital signage content and installations

Fast growth seen in Canadian DOOH industry

Digital signs invite commuters to solve murder mystery

Wide-format Printing: A growing market for lenticular displays

DSE 2013 introduces interactive technology program

More Canadian billboards convert to digital

Franchisees bring digital signage to sports bars

Channel letter bending machine

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Popular Articles

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