DOOH advertising

Digital Signage: Evolution of the ad-based network

April 4, 2013

It is a time of tremendous growth in the digital out-of-home (DOOH) advertising sector. The scope of digital signage network placements keeps expanding to new horizons. Marketers and agencies have realized dynamic place-based advertising is now well-established, achieving solid results and offering significant new opportunities.

DOOH campaign a breath of fresh air

March 19, 2013

Adcentricity, a Toronto-based digital marketing platform developer, has reported a nearly 21 per cent increase in product retail transactions due to a recent digital out-of-home (DOOH) advertising campaign.

Canadian entries win big at DSE Awards

March 14, 2013

A variety of Canadian digital signage projects—particularly those from Montreal-based Arsenal Media—were among the winners of the 2013 Apex and Content Awards, which were announced at a special banquet on February 27 during the 10th annual Digital Signage Expo (DSE) in Las Vegas, Nev.

New digital billboards installed in Vancouver

March 13, 2013

Pattison Outdoor has added three dynamic billboards to high-profile Vancouver sites, bringing the out-of-home (OOH) advertising firm’s overall inventory of digital boards across Canada to 150. Two of the new ‘spectaculars’ have been installed along key downtown arteries near...

Jetty video wall faces Montreal’s jet flight passengers

February 4, 2013

Astral Out-of-Home recently unveiled a new video wall at Montreal-Trudeau International Airport for digital out-of-home (DOOH) advertising. It is strategically located on the jetty that handles all of the airport’s domestic flights. The video wall comprises nine 1.4-m (55-in.)...

Digital signage webinar to explore content strategies

January 30, 2013

Digital Media in Communications, a Canadian webinar series exploring digital signage and related technologies, continues next Tuesday, February 5, with a discussion of the content strategies behind successful deployments. Moderated by industry analyst and consultant Lyle Bunn, the one-hour...

Canadians continue to excel in digital signage content and installations

January 17, 2013

Following a trend from previous years, several high-profile Canadian digital signage projects are among the finalists that were announced in early January for the 2013 Digital Signage Expo (DSE) Apex and Content Awards.

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DOOH advertising

Digital Signage: Evolution of the ad-based network

DOOH campaign a breath of fresh air

Canadian entries win big at DSE Awards

New digital billboards installed in Vancouver

Jetty video wall faces Montreal’s jet flight passengers

Digital signage webinar to explore content strategies

Canadians continue to excel in digital signage content and installations

Heavy Duty Electric Stapler-OPEN BOX-Not used

Popular Articles

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DOOH advertising

Digital Signage: Evolution of the ad-based network

DOOH campaign a breath of fresh air

Canadian entries win big at DSE Awards

New digital billboards installed in Vancouver

Jetty video wall faces Montreal’s jet flight passengers

Digital signage webinar to explore content strategies

Canadians continue to excel in digital signage content and installations

Heavy Duty Electric Stapler-OPEN BOX-Not used

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