DOOH advertising

Clorox cleans up with outdoor campaign

June 14, 2013

Clorox recently used a large-scale digital display overlooking Toronto’s Yonge-Dundas Square to promote its new Smart Tube spray bottle, working with billboard operator Titan Canada and Audience software from Capital Networks in Markham, Ont. Over a two-day campaign, Capital’s software platform allowed Clorox to upload, schedule and display photos of consumers trying out the new… Continue reading...

Letters to Canadian cities tweeted on digital billboards

June 10, 2013

Pattison Onestop and Spacing Magazine recently launched Dear City Canada, a public-art project that will display tweets on out-of-home (OOH) advertising screens and digital billboards across the country throughout June, July and August.

DSE opens nominations for 2014 awards

June 4, 2013

Nominations are now open for the Digital Signage Expo’s (DSE’s) 11th annual awards programs, which include the Apex Awards for digital signage deployments and the Content Awards for creativity in digital signage content.

Art moves from transit to mall screens

May 28, 2013

On January 14, 2013, digital out-of-home (DOOH) network operator Pattison OneStop debuted ‘Art in Transit,’ a curated arts program, on its screens in 42 shopping malls across Canada.

Last Impression: Dominating graphic elements

May 3, 2013

Earlier in 2013, Rinaldi Communication Marketing and out-of-home (OOH) advertising firm Zoom Media helped the Quebec Subaru Dealers’ Association steal the show with a domination marketing stunt at the annual Salon de l’Auto, also known as the Montreal International Auto Show.

Mall traffic measured for food-court digital signage

April 25, 2013

Neo-Traffic, which operates a digital out-of-home (DOOH) advertising network in 58 shopping mall food courts across Canada, recently tested Intel’s Audience Impression Metrics (AIM) Suite to gain insight into its audience’s characteristics and viewing dynamics. The collected data revealed...

Digital signs proposed for Toronto transit shelters

April 15, 2013

Toronto’s city council is considering a proposed amendment to its ‘street furniture’ contract with Montreal-based Astral Media that would allow digital signs to be installed on up to 400 Toronto Transit Commission (TTC) bus shelters.

Back to Previous Stories 1 … 30 31 32 33 34 … 43 More Stories

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
JSESSIONID	session	The JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.
PHPSESSID	session	This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wordpress_test_cookie	session	This cookie is used to check if the cookies are enabled on the users' browser.

Functional

Performance

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat	1 minute	This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
_gat_UA-	1 minute	A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Duration	Description
_fbp	3 months	This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
fr	3 months	Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin.
loc	never	AddThis sets this geolocation cookie to help understand the location of users who share the information.
OAGEO	session	OpenX sets this cookie to avoid the repeated display of the same ad.
OAID	1 year	Cookie set to record whether the user has opted out of the collection of information by the AdsWizz Service Cookies.
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.

Others

Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Cookie	Duration	Description
CTK	5 years	This cookie determines which job advertisements the visitor is shown, and which are clicked on – this information is used to make the advertisements more relevant.
ctkgen	3 minutes	This cookie determines which job advertisements the visitor is shown, and which are clicked on – this information is used to make the advertisements more relevant.

DOOH advertising

Clorox cleans up with outdoor campaign

Letters to Canadian cities tweeted on digital billboards

DSE opens nominations for 2014 awards

Art moves from transit to mall screens

Last Impression: Dominating graphic elements

Mall traffic measured for food-court digital signage

Digital signs proposed for Toronto transit shelters

LED Screens, indoor and outdoor rated

Popular Articles

Read the Latest Issue

DOOH advertising

Clorox cleans up with outdoor campaign

Letters to Canadian cities tweeted on digital billboards

DSE opens nominations for 2014 awards

Art moves from transit to mall screens

Last Impression: Dominating graphic elements

Mall traffic measured for food-court digital signage

Digital signs proposed for Toronto transit shelters

LED Screens, indoor and outdoor rated

Sign up for our newsletter

Popular Articles

Read the Latest Issue