Global DOOH revenue grows, but decelerates
July 25, 2013
While worldwide digital out-of-home (DOOH) advertising revenue increased by 11.4 per cent last year, reaching $7.88 billion, the rate of growth decelerated sharply in the second half of 2012, according to a report from PQ Media. The media research firm cites significant downturns in world economies and advertising markets as reasons for the slowdown. Its… Continue reading...