Digital billboard manufacturer Daktronics recently provided four light-emitting diode (LED) displays for three Cadillac Fairview (CF) shopping malls across Canada, including Calgary’s Chinook Centre and Toronto’s Sherway Gardens and Eaton Centre.
At the Chinook Centre, two displays with concave curvatures (example pictured), measuring 1.5 x 22.9 m (5 x 75 ft) and 1.5 x 23.2 m (5 x 76 ft), have been mounted in a circular indoor atrium. Both feature 6-mm (0.24-in.) line spacing.
At Sherway Gardens, a 5.2 x 8.5-m (17 x 28-ft) display, also featuring 6-mm line spacing, has been mounted to a bulkhead to maximize advertising exposure. And at the Eaton Centre, a 3.4 x 5.2-m (11 x 17-ft) screen with a convex curvature and 10-mm (0.4-in.) line spacing faces Bay Street.
Out-of-home (OOH) firm Branded Cities is handling advertising sales for all of the displays.