CAA accelerates digital signage with new concept store

CAA_WallThe Canadian Automobile Association’s (CAA’s) South Central Ontario (SCO) club has implemented a nine-screen wrap-around video wall, along with other digital signs, at its new concept store in Burlington, Ont.

After installing digital signs in 34 locations in 2013, CAA decided to maximize use of the medium in the concept store, which opened in April 2015. In addition to the unusual wrap-around showcase, the store features five portrait-mode digital posters and three 1.8-m (70-in.) banner screens that form another video wall. The project was managed by AdFlow Networks, also based in Burlington.

“With AdFlow’s content management system (CMS), our designers can modify our files very easily,” says Laura Santlal, director of marketing for CAA SCO. “We can display an impressive compilation of videos and stills, with messaging that truly engages our audience.”



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