Billboard Direct Signs & Graphics overcomes challenges
By Ginny Mumm What happens to a business when a natural disaster roars through its town? In the case of Billboard Direct Signs and Graphics (BDSG), which is based in Fort McMurray, Alta., the massive wildfies of 2016 ended up bringing the company’s employees closer together, as they knew...
Wide-format Printing: How to profit from wrap graphics
Many commercial printing companies have been entering the wide-format arena in recent years, as the market continues to grow. Most advertisers say wide-format graphics are effective at meeting their goals, so there has been a corresponding increase in spending on out-of-home (OOH) advertising over time.