Digital Signage: Driving business at dealerships
In 2011, Subaru Canada, based in Mississauga, Ont., announced the introduction of ‘Subaru.TV,’ a new stream of digital signage content developed to help connect the company’s brand identity with customers’ shopping experiences at its 86 authorized dealerships by explaining various products and services.
Wide-format Graphics: The industrial printing revolution
There is an ‘industrial revolution’ going on today in the digital inkjet printing industry, with rapid growth in new market segments for the depositing of inks onto manufactured products for decorative purposes. Examples that represent opportunities for sign shops include interior décor, ceramics, laminates and textiles.