Taking the pulse of interactivity
At the 2012 Canadian International AutoShow (CIAS) in downtown Toronto, car manufacturer Nissan tried to get visitors’ hearts racing with a customized interactive digital signage system. Created by the marketing agency Capital C, the installation captured the pulse of the show’s attendees—literally.
Safety with UV-curable materials
Many professionals in the sign industry work with ultraviolet-curable (UV-curable) inks and coatings in wide-format printing processes, but may not know or think about the associated health and safety risks.