BroadSign upgrades cloud-based digital signage software
April 1, 2014
Montreal-based BroadSign International has announced an upcoming upgrade to its cloud-based digital signage software, BroadSign X 10.3, which will include integration with Quividi’s audience measurement platform.
The upgrade will allow for collecting audience counts and including these impressions into proof-of-play reports. The integration will also allow content to be triggered based on gender, meaning advertising copy will react and adapt to the demographics of the audience viewing a screen in real-time.
Contact: BroadSign International, www.broadsign.com