Big wraps for the Raptors’ championship parade

Motive Media completed multiple vehicle wraps for the Toronto Raptors’ championship parade.

Motive Media completed multiple vehicle wraps for the Toronto Raptors’ championship parade.

Creative solutions agency Motive Media provided vehicle wraps for more than two dozen vehicles for the Toronto Raptors’ championship parade in June.

The project included wrapping a 16.1-m (53-ft) retrofitted trailer, five double-decker buses, 19 Ford vehicles, a retro Toronto Transit Commission (TTC) bus, trolley, and providing multiple stage banners with a three-day turnaround.

Over the course of 72 hours, 20 members of the Motive Media team installed 743.2 m2 (8000 sf)   of vinyl and completed the job just before 1 a.m. on June 16. The following day, at 6 a.m., Motive Media had the vehicles on the road, just in time for the championship parade.

“We got the go-ahead from Maple Leaf Sports and Entertainment (MLSE) the minute the game stopped,” said Kate Glassow, Motive Media’s account manager who supports MLSE, owner of the Raptors. “I was nervous because there was so much at stake for us; we had all hands on deck and people in production working around the clock!”

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