Out-of-home (OOH) firm Lamar Advertising has renewed its transit ad contract with BC Transit—a Victoria-based agency that co-ordinates British Columbia’s bus services outside Greater Vancouver—for an additional 10-year term, which began on August 1.
BC Transit’s inventory of 590 conventional and double-decker buses connects commuters across more than 130 communities in British Columbia. As these buses carry, on average, more passengers per hour and a higher proportion of residents than systems in other Canadian communities, they provide strong visibility for advertisers, with more than 50 million impressions per year.
“Transit ads on BC Transit’s buses provide unparalleled coverage,” says Byron Montgomery, Lamar’s regional vice-president (VP). “We’re thrilled to continue helping advertisers reach audiences across the province.”