B2B veteran takes on digital signage SaaS

DonWhaleyPiksel, which develops digital signage software-as-a-service (SaaS), has hired Don Whaley as vice-president (VP) of global channels, with responsibility for maximizing the company’s reach worldwide.

Whaley has more than 20 years’ experience in business-to-business (B2B) channel sales, including marketing, sales management and operational positions. In his new role, he will lead Piksel’s channel partner business, managing its go-to-market strategy to meet demand for video services around the world.

“Don has the right industry experience to help us recruit, develop and manage our roster of channel business partners,” says Kevin Joyce, chief commercial officer (CCO). “He will provide the necessary support to allow them to operate as an extension of our company.”

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