Axyz announces new brand identity and logo

Axyz Automation Group is now the official name that represents all three of the manufacturer’s brand identities—Axyz, WardJet, and www.cncroutershop.com.

Axyz Automation Group is now the official name that represents all three of the manufacturer’s brand identities—Axyz, WardJet, and www.cncroutershop.com.

Axyz International has launched a new brand identity and logo, Axyz Automation Group, to better represent all of the company’s product offerings.

After the Burlington, Ont.-based manufacturer of computer numerical control (CNC) machines and knife systems acquired Wardjet in April 2018 a rebrand was deemed necessary to more accurately reflect Axyz’s combined impact on the CNC router and waterjet cutting industry.

A key component to the rebrand is the manufacturer’s renewed focus in automation, backed by its product line of waterjets and CNC routers. A customer-focused approach to producing automation solutions, as well as providing continued product support, realigns the company with the demand the next generation of manufacturing will usher in. The new logo was redesigned to reflect the integration of both CNC router and waterjet industries, and a forward march into the world of automation.

Axyz will continue to provide customers with opportunities to automate the fabrication of materials production with the same high quality and level of support.

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