AkzoNobel Automotive and Specialty Coatings announced that it has refreshed and renamed its sign finishing business from Sign Finishes by AkzoNobel to Grip-Gard. Grip-Gard is the long-standing name of AkzoNobel’s sign finishing product line.
“Grip-Gard provides sign manufacturers, architects and brand experts a long-lasting finish that stands the test of time—this is what we want to bring to life through our refreshed branding, packaging and promotional materials,” says Lacey Meer, AkzoNobel’s Senior Regional Sales Manager. “At the same time, the new branding makes a strong connection with AkzoNobel, whose centuries-long heritage, technological leadership and global resources have helped build a strong and successful Grip-Gard brand.”
The brand refresh will be rolled out over the coming months. It is expressed through a new visual identity, colour palette, typography and more. Customers will immediately notice a big change in the appearance of Grip-Gard cans on product shelves. The redesigned labels enable easier and faster identification of product categories through a distinctive color-coding system.
AkzoNobel has launched a totally redesigned and rebuilt Grip-Gard website. Located at www.grip-gard.com, the new website offers improved functionality and communication, via both desktop and mobile devices, and presents the new look and feel of the Grip-Gard brand.
“By refreshing the look and feel and implementing new functionality that works equally well on mobile devices, we’re making it quicker and easier for users to engage with the Grip-Gard brand whenever they need it,” said Blaine Fish, Sign Segment Sales Leader at AkzoNobel.