Air France gives Montreal a window to Paris Opera Ballet
With the Paris Opera Ballet presenting Paquita this month at Montreal’s Place des Arts, show sponsor Air France is using colourful projections to promote its flights to European cities, including Paris, France, Barcelona, Spain, and Saint Petersburg, Russia.
Air France commissioned Montreal-based marketing communications agency Bleublancrouge to handle the project, which involved projecting images of airplane windows at the Georges-Émile-Lapalme Cultural Centre to catch the attention of passersby. Then, once inside the venue, they could open a window to view motion graphics depicting a ballerina dancing and the landscapes of Montreal, Paris, Barcelona and Saint Petersburg.
The campaign, which ran from September 22 to October 19, also gave people a chance to win a trip for two to attend a ballet production in Paris.
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