The government of Alberta recently unveiled the design for 22 new signs that welcome residents and visitors to the province.

The ‘Welcome to Alberta’ border signs will include updated provincial branding and feature the ‘Strong and Free’ motto.

“Our new Welcome to Alberta border signs are proudly branded with our Strong and Free motto. Whether people are travelling from our Rocky Mountains, beautiful forests, or our fertile agricultural lands, these signs will greet visitors and welcome Albertans home,” says Devin Dreeshen, Minister of Transportation and Economic Corridors.

The provincial government recently issued a request for proposal for a fabricator to build 22 signs for installation at provincial border crossings. The signs will be located along major highway corridors at provincial border entry points within British Columbia, Saskatchewan, the Northwest Territories, and Montana (U.S.). 

Installation of the new generation of signs will begin this fall, according to a media release. The signs will cost $3.5 million.

The existing signs, in use for more than 40 years, have reached the end of their lifespan after decades of exposure to Alberta’s harsh weather conditions, the release says.