2025 BOCSI Awards: Media Resources wins the OOH Advertising category

The OOH display.
Submitted by Sidney Brownell, the project for Pattison Outdoor features a high-resolution 8-mm SMD VISIONiQ™ digital display.

Media Resources Inc. has captured top honours in the Out-of-Home Advertising category at the 2025 Best of Canada’s Sign Industry (BOCSI) Awards, presented by Sign Media Canada and the Sign Association of Canada (SAC-ACE).

Submitted by Sidney Brownell, the project for Pattison Outdoor features a high-resolution 8-mm SMD VISIONiQ™ digital display wrapping around a 90-degree corner at 322 Yonge Street, one of Toronto’s busiest intersections. Media Resources designed, manufactured, and installed the display to deliver dynamic brand messaging with bold form and vivid visuals. The large-format installation demonstrates engineering precision and attention to detail, ensuring maximum impact for both pedestrian and vehicle traffic.

Runner-up:

Quarterhorse Solutions for Zenterra

Designer: 123West;

Manufacturer/Fabricator: Quarterhorse Solutions;

Location: Langley, B.C.

Runner-up:

Media Resources for Astral

Designer/Manufacturer: Media Resources Inc.;

Submitter: Sidney Brownell;

Location: Toronto, Ont.