On Time, On Brand: The Multi-Site Activation Playbook

In beauty retail, the true challenge isn’t spectacle—it’s delivering consistency at speed. A recent multi-site fragrance rollout inside Shoppers Drug Mart demonstrated how Resource Integrated Ltd. transformed a luxury brief into repeatable, precision execution across British Columbia, Ontario, and Quebec.
The program was built on a modular display architecture, with planograms tailored to varying store footprints. Colour was treated as a fixed specification—not an interpretation. The brand’s signature Rhodamine Red was colour-profiled across all substrates to ensure the hue remained locked and identical from store to store.
Each location kit shipped pre-labelled and complete with hardware, spare parts, and step-by-step installation guides. This enabled after-hours crews to install and remove displays efficiently within tight service windows. On site, the standard was unmistakable: Exact alignment, balanced sightlines, and a flawless presentation—luxury cues achieved without slowing the team.
Timing was maintained because project management was built into the design. A master schedule mapped the critical path from design lock to pack-out, kitting calendars were aligned with freight cut-offs, and QA sign-offs were completed for every location before handover.
The result? Consistent, photo-ready execution delivered on schedule across three provinces—earning both client satisfaction and brand integrity.
At Resource Integrated Ltd., we believe in doing the hard work up front: engineer repeatability, standardize every kit, and run the schedule with disciplined project management. That’s how premium activations land on time, city after city—and exactly how Resource Integrated Ltd. delivers at a national scale.
All information listed in this section was submitted by Resource Integrated Ltd.
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