Clorox cleans up with outdoor campaign
Clorox recently used a large-scale digital display overlooking Toronto’s Yonge-Dundas Square to promote its new Smart Tube spray bottle, working with billboard operator Titan Canada and Audience software from Capital Networks in Markham, Ont.
Over a two-day campaign, Capital’s software platform allowed Clorox to upload, schedule and display photos of consumers trying out the new product on Titan’s 223-m2 (2,400-sf) curved light-emitting diode (LED) video screen. Passersby were also motivated to participate with the opportunity to win prizes.
Titan also uses Audience to control content across 20 LED screens and liquid crystal displays (LCDs) throughout a multipurpose complex next to the square, at 10 Dundas Street East. Yonge-Dundas Square hosts more than 1,000 events each year, including promotional campaigns, concerts, movies and festivals.
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