Pattison Outdoor Advertising is launching a digital signage network with the Edmonton Transit System (ETS), which they describe as similar to the Onestop network in Toronto Transit Commission (TTC) subway stations.

The new network will span 10 key light-rail transit (LRT) stations across Edmonton, with a total of 34 digital signs. The proven concept of the TTC’s digital advertising platform has allowed Pattison and ETS to pitch screen space to advertisers, with a reach of more than 500,000 commuters per week, expanding upon existing advertising opportunities throughout ETS stations and vehicles.

The screens will use Pattison’s SmartAd technology to combine the ads with real-time news content, transit information and ‘next vehicle’ arrival times, making the medium both timely and relevant to passengers.

“We are extremely pleased to be partnering with Pattison Outdoor, a proven leader in digital advertising networks,” says Charles Stolte, manager of ETS. “Their knowledge and understanding of the products and, in particular, our customers’ needs made this a natural next step in our business relationship.”

ETS manages a fleet of 955 buses and 74 rail vehicles, serving an area of more than 684 km² (264 sq mi).