Eran Sharon has joined digital signage system provider YCD Multimedia as vice-president (VP) of product management. He will oversee the company’s product offerings and business strategies worldwide.

Sharon has 15 years’ technical and executive experience in designing, supervising and implementing audiovisual (AV) and media technology systems for the retail, experiential, hospitality, museum and broadcast markets, among others. Most recently, he worked for six years with Audio Video & Controls (AV&C), a boutique AV design firm in New York, N.Y. He was also previously a designer and project manager at C-nario, a digital signage company YCD later acquired in 2011.

“We are delighted to have Eran join our management team,” says Noam Levavi, YCD’s CEO. “His experience and expertise will help us strengthen our position in a continuously evolving market.”

“I look forward to working with this team of extremely talented people,” says Sharon. “The landscape is competitive but bears great opportunity to those who effectively harness technology, consumer behaviour and retail best practices.”