The International Sign Association (ISA) and Serigrafia Sign FutureTextil have finalized an exclusive agreement, whereby they will align educational, marketing and networking efforts in North and South America.

“We are pleased to announce this important partnership,” says Serigrafia Sign FutureTextil director João Paulo Picolo (pictured, left). “We see it as an outstanding opportunity to add real value for all professionals involved in the sign industry.”

As part of the agreement, ISA will provide educational resources for Serigrafia’s 2014 trade show in São Paulo, Brazil, which Serigrafia will then translate as needed. Further, both organizations will sponsor and promote each other’s upcoming events (including ISA’s annual International Sign Expo), provide booth space on their exhibit floors and organize official delegations to attend.

“Building an alliance between the leading sign industry events in North and South America only makes sense,” says ISA president and CEO Lori Anderson (pictured, right). “We look forward to the additional business opportunities this will offer our members.”